About Highlands County

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Highlands County, Florida

Sebring, and the nearby towns of Avon Park and Lake Placid, boasts nearly 100 crystal clear lakes for fishing and boating, a variety of natural areas open to the public for exploration, year-round events, the famed Sebring International Raceway, a lake renowned for trophy bass, agritourism attractions, more than a dozen of Florida's most affordable championship golf courses, one of Florida's oldest state parks, historic downtowns, art and cultural attractions, and is a reminder of why everyone loves authentic Florida. Our gently rolling hills, orange groves and the region's charming small towns make this a relaxing destination with a convenient, central location.

Whether you want to rev your engines at the racetrack or shift to a slower gear wacthing a magnificent lakefront sunset, Sebring has something to suit every pace.

To request your free Visit Sebring Official Travel Guide, call (800) 545-6021 or visit www.VisitSebring.com. Or view the Guide directly at
Visit Sebring Official Visitors Guide.

Mission Statement

To promote Highlands County as a friendly, attractive and diverse destination for tourism, thus creating a positive economic impact benefiting the entire community.
Adopted November 21, 2013 by the Highlands County Tourist Development Council

Boardwalk at Highlands Hammock State Park (8x10)
Sebring International Speedway Photo Car Racing
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Maxwells VF Image (picture of oranges)
Photo of man holding a Bass Fishing at ArbuckleCreek and Istokpoga
Image of Family enjoying an airboat ride